Traffic from a paid ad or email campaign is different from organic product discovery. The visitor has already been convinced to click — they have intent. What kills that intent is friction: a cart, unnecessary navigation, too many choices. The Buy Now button is built for exactly this scenario.
Landing Page Setup
A WooCommerce product page is also a landing page when you drive traffic directly to it. With the TheForge Buy Now Button plugin, you can configure that product page to show only the Buy Now button — no Add to Cart — and set it to clear the cart before checkout. The result is a single-focus page: arrive, choose options (if any), click Buy Now, pay.
Creating Dedicated Landing Pages
For higher-volume campaigns, you might want a dedicated landing page that’s not your standard product page template. Options:
- WooCommerce product page with a full-width template — remove the sidebar, header navigation, and footer links to remove distraction
- Page builder integration — embed the Buy Now button shortcode in a page built with Elementor, Beaver Builder, or similar
- Custom template — create a custom product template in your theme for landing page use
The Buy Now Button plugin provides a shortcode ([tpf_buy_now product_id="123"]) you can use anywhere in WordPress content.
Email Campaign Links
The most powerful use case: email campaigns with direct Buy Now links. Instead of linking to the product page and hoping the customer clicks through the cart, your email includes a “Buy Now →” button that takes them directly to the checkout with the product pre-loaded.
You can construct this URL using WooCommerce’s built-in cart shortcut: /?add-to-cart=PRODUCT_ID&quantity=1&tpf_bn=1. The plugin intercepts this request and redirects to checkout directly.
Facebook and Google Ads
For paid social and search ads that link to a product page, the Buy Now button reduces the post-click steps from four (product → add to cart → cart → checkout) to two (product → checkout). This typically improves your return on ad spend because fewer visitors drop off between the click and the purchase.
Measuring Ad Campaign Performance
Use the Buy Now Button analytics panel alongside your ad platform’s attribution data. Compare conversion rates for landing pages with the Buy Now button versus standard product pages. If you’re running A/B tests, the plugin’s click and conversion data complements your ad platform’s reporting.
Reducing Cart Abandonment for Ad Traffic
Cart abandonment is higher for ad traffic than for organic traffic — ad visitors are less committed and more likely to be distracted. By removing the cart page, you eliminate one of the highest-abandonment points in the journey for this traffic segment.
For campaign setup advice, visit the ThePluginForge support page.