Every extra step between a customer deciding to buy and actually paying is an opportunity for them to change their mind. The cart page is one of the biggest drop-off points in any WooCommerce store. A Buy Now button removes it entirely.
What the Buy Now Button Does
The TheForge Buy Now Button plugin adds a customisable button to any WooCommerce product that skips the cart and sends the customer directly to checkout. One click, straight to payment.
Works on All Product Types
Simple products, variable products, grouped products — the Buy Now button handles them all. For variable products, it waits until the customer has selected their options, then takes them straight to checkout with the right variation already in the basket.
Customise Everything
Change the button text, colour, size and position without touching CSS. Put it above or below the standard Add to Cart button, or replace the Add to Cart entirely for specific products or categories.
Single Product Checkout
The plugin clears the cart before adding the product, so customers check out with just that one item — ideal for stores selling individual high-value products or subscriptions.
Works with Any Theme
No page builder required, no shortcode gymnastics. The button drops into your product pages automatically and inherits your theme’s button styles, or you can override them completely.