Traffic from a paid ad or email campaign is different from organic product discovery. The visitor has already been convinced to click — they have intent. What kills that intent is friction: a cart, unnecessary navigation, too many choices. The Buy Now button is built for exactly this scenario.
Landing Page Setup
A WooCommerce product page is also a landing page when you drive traffic directly to it. With the TheForge Buy Now Button plugin, you can configure that product page to show only the Buy Now button — no Add to Cart — and set it to clear the cart before checkout. The result is a single-focus page: arrive, choose options (if any), click Buy Now, pay.
Creating Dedicated Landing Pages
For higher-volume campaigns, you might want a dedicated landing page that’s not your standard product page template. Options:
- WooCommerce product page with a full-width template — remove the sidebar, header navigation, and footer links to remove distraction
- Page builder integration — embed the Buy Now button shortcode in a page built with Elementor, Beaver Builder, or similar
- Custom template — create a custom product template in your theme for landing page use
The Buy Now Button plugin provides a shortcode ([tpf_buy_now product_id="123"]) you can use anywhere in WordPress content.
Email Campaign Links
The most powerful use case: email campaigns with direct Buy Now links. Instead of linking to the product page and hoping the customer clicks through the cart, your email includes a “Buy Now →” button that takes them directly to the checkout with the product pre-loaded.
You can construct this URL using WooCommerce’s built-in cart shortcut: /?add-to-cart=PRODUCT_ID&quantity=1&tpf_bn=1. The plugin intercepts this request and redirects to checkout directly.
Facebook and Google Ads
For paid social and search ads that link to a product page, the Buy Now button reduces the post-click steps from four (product → add to cart → cart → checkout) to two (product → checkout). This typically improves your return on ad spend because fewer visitors drop off between the click and the purchase.
Measuring Ad Campaign Performance
Use the Buy Now Button analytics panel alongside your ad platform’s attribution data. Compare conversion rates for landing pages with the Buy Now button versus standard product pages. If you’re running A/B tests, the plugin’s click and conversion data complements your ad platform’s reporting.
Reducing Cart Abandonment for Ad Traffic
Cart abandonment is higher for ad traffic than for organic traffic — ad visitors are less committed and more likely to be distracted. By removing the cart page, you eliminate one of the highest-abandonment points in the journey for this traffic segment.
For campaign setup advice, visit the ThePluginForge support page.
Download Buy Now Button free →
Adding a Buy Now button to your product pages is a conversion optimisation. Like all optimisations, it should be measured. The TheForge Buy Now Button plugin includes an analytics panel that shows you exactly how the button is performing — which products are benefiting most and where customers are going.
What the Analytics Panel Shows
Navigate to WooCommerce → Buy Now → Analytics to see:
- Buy Now clicks — total button clicks over your selected date range
- Direct checkouts — how many clicks resulted in a checkout session
- Conversions — how many resulted in a completed order
- Buy Now conversion rate — percentage of clicks that became orders
- Revenue from Buy Now — total revenue from orders initiated via the Buy Now button
- Top products by Buy Now usage — which products customers are buying directly most often
Comparing Buy Now vs Cart Conversion Rate
The most useful analysis: compare the conversion rate for customers who use the Buy Now button versus customers who use Add to Cart. If Buy Now consistently converts at a higher rate, it’s confirming that removing the cart step is worthwhile. If they’re comparable, your cart page might already be well-optimised.
Identifying High-Intent Products
Products with high Buy Now usage relative to Add to Cart usage are products where customers arrive with strong purchase intent — they know what they want and just want to buy it. These products are good candidates for landing page optimisation, targeted advertising, and email campaigns with direct Buy Now links.
Using the Data to Optimise Button Placement
If some products have low Buy Now click rates despite high traffic, consider:
- Moving the button above the fold
- Making the button more visually prominent
- Changing the button text to something more compelling
- A/B testing button colour
Integration with Google Analytics
The plugin fires a custom event (buy_now_click) via the data layer that’s compatible with Google Analytics 4 and Google Tag Manager. You can track Buy Now interactions as custom events in GA4 and build funnels that include the button as a conversion step.
Documentation for analytics setup at the ThePluginForge support page.
Download Buy Now Button free →
Every WooCommerce checkout starts with a cart. But for stores where customers typically buy one product at a time — or where you’re driving traffic from ads or emails to a specific product — the cart is dead weight. It’s a detour between intent and purchase.
The TheForge Buy Now Button plugin replaces that detour with a direct route.
The Standard WooCommerce Checkout Flow
Without a Buy Now button, the customer journey is:
- Product page → click Add to Cart
- Cart icon updates → customer navigates to cart
- Cart page → review items → click Proceed to Checkout
- Checkout page → enter details → pay
Steps 2 and 3 are pure friction. The cart page asks the customer to confirm a decision they’ve already made. Every additional page is an exit opportunity.
The Buy Now Flow
- Product page → click Buy Now
- Checkout page → enter details → pay
Two fewer steps. Two fewer exit opportunities. Studies on ecommerce checkout optimisation consistently show that reducing steps increases conversion, particularly on mobile where multi-step navigation is especially cumbersome.
Single Item Checkout: Clearing the Cart
The Buy Now Button plugin has a Clear Cart option. When enabled, clicking Buy Now removes any existing items from the cart before adding the current product. The customer checks out with just that one item.
This is particularly valuable for:
- Landing page traffic — visitors coming from ads who have a specific purchase intent
- Email campaigns — links to a specific product with a direct Buy Now call to action
- Single-product stores — where you sell one main product and want the simplest possible checkout
- Subscription products — where you need to ensure only the subscription is in the cart
Multi-Item Buy Now
If you don’t enable Clear Cart, Buy Now adds the product to the existing cart and redirects to checkout. The customer can still have multiple items — they just skip the cart page review. This is a good middle ground for stores where cross-selling and upselling are important.
The Mobile Argument
Mobile commerce accounts for the majority of WooCommerce traffic in most markets. Mobile users have less patience for multi-step processes and less precise input (fat fingers on small screens). A direct Buy Now → Checkout flow is significantly better on mobile than the standard cart flow.
Questions about configuring the single product checkout flow? Visit the ThePluginForge support page.
Download Buy Now Button free →
A Buy Now button that blends into your product page or looks out of place with your theme won’t convert. The TheForge Buy Now Button plugin gives you complete control over the button’s appearance and placement — without touching CSS or your theme’s code.
Button Text
The default text is “Buy Now” — but you can change it to anything. Popular alternatives:
- “Get It Now”
- “Order Now”
- “Buy Directly”
- “Skip the Cart”
- “Checkout Now”
You can also set different text for different product types or pages if needed.
Button Colour
Set the background colour, text colour, and hover state colour for the button. The plugin provides a colour picker in the settings panel — no need to enter hex codes manually. The border colour and border radius are also configurable.
For best results, use a colour that creates contrast with your Add to Cart button. If your Add to Cart is your theme’s primary colour, use a complementary accent colour for Buy Now so customers can clearly distinguish the two actions.
Button Size
Choose from preset sizes (small, medium, large) or enter a custom font size and padding. The button width defaults to match your Add to Cart button but can be set to full-width or a fixed pixel/percentage width.
Button Position
Configure where the Buy Now button appears relative to the Add to Cart button:
- Before Add to Cart — Buy Now is the first and most prominent action
- After Add to Cart — Add to Cart is primary, Buy Now is secondary
- Replace Add to Cart — only the Buy Now button is shown (recommended for landing pages and single-product stores)
You can set different positions for different product types or categories.
Icon Support
Add an icon before or after the button text. The plugin supports dashicons and common unicode characters — a shopping bag emoji, a lightning bolt, a right arrow — anything that reinforces the speed and directness of the action.
Responsive Behaviour
The button adapts to mobile automatically. On small screens where space is at a premium, you can set a different position or size specifically for mobile — for example, full-width on mobile and fixed-width on desktop.
Per-Product Overrides
Global settings apply to all products, but you can override any setting at the individual product level. The product edit screen has a Buy Now Button tab where you can customise text, colour, and position for that specific product.
Full styling documentation at the ThePluginForge support page.
Download Buy Now Button free →
Variable products are one of the most common product types in WooCommerce — products that come in multiple variants like size, colour, or material. Adding a Buy Now button to a variable product requires handling the variation selection before sending the customer to checkout. Here’s how the TheForge Buy Now Button plugin handles it.
The Challenge with Variable Products
A simple product has one SKU, one price, one stock status. Click Buy Now → add to cart → go to checkout. Straightforward.
A variable product — a t-shirt in five colours and four sizes, for example — has up to 20 variations. The Buy Now button can’t send the customer to checkout until they’ve chosen which variation they want. If you skip that step, the wrong variation ends up in the cart (or no variation at all).
How the Plugin Handles It
The Buy Now Button plugin integrates with WooCommerce’s native variation attribute selectors. The Buy Now button is inactive (greyed out) until the customer has selected all required attributes. Once a complete variation is selected — a specific size AND colour, for example — the button activates.
Click the active button, and the plugin adds exactly that variation to the cart and redirects to checkout. The customer sees their chosen variation pre-selected on the checkout page.
Swatch Compatibility
Many WooCommerce themes and plugins replace the default dropdown attribute selectors with visual swatches. The Buy Now Button plugin is compatible with the major swatch plugins, detecting variation selection events regardless of whether the selector is a dropdown, button swatch, colour swatch, or image swatch.
Out of Stock Variations
If the selected variation is out of stock, the Buy Now button shows as unavailable — the same way the standard Add to Cart button behaves. The customer can select a different in-stock variation to re-enable it.
Displaying the Button Position on Variable Products
On variable products, position matters. The button needs to appear after the attribute selectors so customers can clearly see the flow: choose your options → click Buy Now. You can configure the button position in the plugin settings — below the variation selector is usually the most natural placement.
Variable Products in Grouped Products
Grouped products — sets of related products purchased together — have a different structure. The Buy Now Button plugin handles grouped products by adding all selected quantities of each product in the group to the cart simultaneously before redirecting to checkout.
For questions about variable product setup, visit the ThePluginForge support page.